EXPERIENCE

As the first and current Marketing Coordinator at The Island Resort in Fort Walton Beach, I have played a key role in elevating brand awareness and contributing to measurable revenue growth. I built the foundation and strategic roadmap for this role from the ground up, creating systems, workflows, and campaigns that showcase what makes The Island Resort a standout destination.

Key Accomplishments:

• Increased organic social engagement by 38.2%, PLC by 8.2%, and overall engagement rate by 64% compared to the period prior to managing the resort’s social platforms.

• Executed a first-ever experimental marketing activation and campaign that exceeded ROI and social engagement benchmarks.

• Established and scaled the resort’s inaugural Marketing Coordinator role, developing processes from the ground up and collaborating with leading agencies and hospitality industry experts.

My summer internship at Here Molly Girl was an invaluable experience, blending insight with hands-on practice in the dynamic world of marketing. I had the privilege of working with a close-knit, energetic team that nurtured my growth and equipped me with a wide range of skills to apply in my future career.

Key Accomplishments:

• Produced a Meta ad reel for R&R Landscaping, significantly boosting brand awareness by reaching 24,905 people and generating 34,087 impressions for their lake landscaping services.
• Collaborated with Account Executives to successfully launch the business's podcast, The Affluent Buyer Script, contributing to strategic brainstorming sessions.
• Conducted in-depth research on target audiences and mail carrier routes, ensuring the successful distribution of mailers for a luxury shutter business, resulting in valuable lead generation.

 The Oaks Agency allowed me to collaborate with local businesses in the Auburn-Opelika area, including Auburn Candle Company, where I worked as a Visual Designer, the Opelika Pickleball Club, and the Auburn University Public Relations Department, where I held the position of Account Manager. 

Key Accomplishments:

• Developed and implemented community-focused social media content for Opelika Pickleball Club, boosting engagement, attracting new members, and enhancing the club's visibility as a tourist attraction.
• Efficiently managed team processes, overseeing earned media, social media, visual design, and client relations to ensure seamless project execution.
• Designed visually compelling graphics for Auburn Candle Company, maintaining brand integrity while introducing creative and innovative elements.

Pūrvelo Cycle is an energetic and vibrant indoor cycling studio in Auburn, AL, where I discovered my passion for indoor cycling! During my time there, I built and maintained strong client relationships and created engaging Instagram stories that enhanced the studio's community atmosphere before and after classes.

Key Accomplishments:

• Hosted a sisterhood event for Alpha Xi Delta, featuring Alani Nu energy drinks, in my role as an Alani Student Ambassador.
• Developed creative and community-focused Instagram story content that resonated with the studio’s audience.

• Discovered a new and enjoyable form of fitness.

I have had the opportunity to work at Apparel Markets in Atlanta, Georgia, representing the brand B. Right. In this fast-paced environment, I engaged with buyers from across the country, assisting them in curating their fall and winter inventory and providing insights on emerging trends.

Key Accomplishments:

• Surpassed B. Right’s sales goals through effective representation and strategic engagement.
• Quickly familiarized myself with the inventory, curating extensive clothing selections tailored to the styles of each buyer's store.
• Established valuable connections with prominent vendors and buyers from well-known boutiques.